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June 11, 2020 2 min read

Hello Kind Community,

I'd like to take a moment to acknowledge the historic protests and demands for equality and justice taking place in communities across the U.S., and around the world. Folks are coming together in solidarity with BIPOC ('Black, Indigenous, People of Color') and demanding justice that has been overdue in this country for 400 years. I am hoping that we can collectively create the tipping point and do the necessary work to create systemic change. 

As you know, social justice has been part of our mission and founding goals from day one. We are committed to continuing to create more awareness, access, and opportunities in every way we can. Dismantling oppressive, racist systems will be an ongoing process, and will require action and participation from all of us as a society. And throughout this work, periods will continue.
As we collectively continue this journey, I want to share with you the words of American political activist, Angela Davis:

Angela Davis quotation

From the start, it was important to us to create a new standard at Kind Cup. To us, that meant knowing exactly where all of our materials came from, that they are ethical, healthy, and sustainable, that all the people and companies we work with for manufacturing are local and share our high quality standards.

We launched with product in hand on a Friday afternoon, and Monday morning, made our first donation to our non-profit partner who fully vets and ensures that our donated cups go directly to those traditionally underserved.

In our partnerships, we strive to work with folks who celebrate health and wellness and who provide valuable, informative support and diverse perspectives to their customers, networks, and followers.

In our community, we show up and act when we can. We celebrate Black-owned businesses, such as Pura Luna Apothecary - our first retail partner in Santa Barbara!

They are incredible, and I highly suggest checking them out if you are in need of amazing teas, or other wellness needs!

To be honest, these beliefs and actions only scratch the surface of the greater vision for this company, for our society, and for us as a shared humanity. (Any of my former students can attest to this as we had numerous discussions in our ASL classes about systemic racism and oppression.) I know we have a long way to go, and that this will be a process, and that I, and we as a company will continue to learn and work to improve how we can re-commit and show up through our actions.

Those who know me personally, know that I wouldn't lead this company any other way, and for those who are just meeting us now, this message of transparency is to share that we will continue to actively do what we can to be a part of the solution as we continue this journey.

CB and Kind Cup Team signature

Christine Brown
Christine Brown

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