Kind Cup was founded on the idea that a brand, supported by like-minded, passionate individuals, can be a catalyst for good.

Designing and building a medical device and company is no easy feat. While building the foundation of what would become Kind Cup, I'd come home after teaching eight hour days and shift my focus to designing Kind Cup - sometimes until 2:00 and 3:00 in the morning. I poured all my free time, creative energy, and savings from teaching into this vision, but was driven by the belief that my innovative cup design had the potential to truly make a positive and lasting impact in the lives of people with periods.

I'd already been a long time fan of menstrual cups, and knew first hand the incredible savings from using the same reusable product year after year. Yet, for people experiencing period poverty, every month was a choice between purchasing food or single use period products. I wanted our cup to create a meaningful impact by providing healthy, reliable, long-term access to a quality period product.

That possibility of a positive impact was the ultimate driving force that convinced me to jump in with two feet - fully committed to the vision of figuring out how to create an exceptional menstrual cup with the highest quality, most sustainable materials throughout, and in that process, also committing to increasing awareness and access.

That's how Kind Impact came to be.

From the start, paying it forward has been a core tenant of Kind Cup. Despite being a bootstrapped startup, we donated 15% of our first production run the day that we launched to our non-profit partner, Direct Relief, who distributed our cups to historically underserved individuals and communities. And now, with the support of our amazing customers, we continue to increase our Kind Impact donations as we grow.

Through our partnership with Direct Relief, we have been able to leverage their incredible distribution network to donate Kind Cup to those who might not otherwise have access to period products. By selecting pay it forward at checkout, you become one of our active partners in helping reduce period poverty and increase access to a high quality, sustainable menstrual product for those in historically underserved communities. 100% of your donation goes towards a fund used to help cover the cost of cups that we donate to our non-profit partners and to schools.

No one should have to miss school or work because of having a period.

Now, three years since our launch, my team and I want to thank you for giving us a platform for increasing menstrual product access and awareness. Together, we will continue to create lasting impact -- for a better period and a better planet.

- Christine Brown

Kind Cup Designer & Founder